1: SaaS Value Added Resellers

As S-VARs, also referred to as Solution Providers, we deliver SaaS products to end users with value added in many ways. We specialise in UAE, India and Singapore market, with enough reach to manage a wider customer base in SMB segment. 

Key benefit: SaaS VARs (solution providers) can significantly increase your sales volume by selling your solution to their existing customer base. They are also often more receptive to embracing new technologies, which helps smaller companies get their products and services to market faster.

Ideal for companies that:

• Have a new technology coming to market
• Want to reach a broader market.
• Need to broaden their market
• Need to break into specific regional or vertical markets.
• Don’t have the resources to scale up their own marketing and sales efforts.

2: Implementation Delivery Partners

As Implementation delivery partners, we enhance its value to the end user by providing a host of services, from presales consulting to automating it with other apps, personalising the solution to fit the end user’s unique needs.

Key benefit: These types of services can make your company’s products more attractive by reducing the pain of implementation and increasing the value and relevance to a specific market. They also accelerate the product absorption to the end user, accelerating future sales and increasing customer satisfaction.

Ideal for companies that:

• Want to enhance end-user customer experience and satisfaction.
• Do not have the resources to build and maintain a large in-house service staff.
• Do not have the expertise or reputation within the required vertical.
• Want to partner rather than compete with reputable service specialists.

3: High Velocity Partners

Key benefit: High Velocity Partners can significantly increase your sales volume by selling your solution to their existing customer base. They are also often more receptive to embracing new technologies, which helps smaller companies get their products and services to market faster.

Fulfillment partners can help your company manage the administrative and contractual challenges of selling your products at scale. 

Key benefit: Your company can significantly increase sales while keeping administrative costs low. The right high velocity partner may also be able to sell your products to hard-to-reach markets through pre-existing contracts with the government or other buying consortium.

Ideal for companies that:

• Maintain high transnational volumes.
• Want to scale up rapidly to achieve even higher sales volumes.
• Sell simple products that are relatively easy to install and use or…
• Have the resources in-house to offer value-added.
• Need an intermediary to contract and transact on their behalf.

4: Managed Service Providers

Managed service providers remotely manage a customer’s IT infrastructure and end-user systems, typically on a proactive basis and under a flexible subscription model. While a delivery partner makes the initial setup easier for the end user, a managed service provider offers ongoing services that reduce the burden on the end user on an ongoing basis.

Key benefit: A managed service provider can make your software solution more attractive to a wider range of end users by eliminating the technical and administrative resources required by the end user to manage and maintain it.

Ideal for companies that:

• Want to reduce friction and increase sales by offering effortless setup and management.
• Want to improve adoption and retention by simplifying the experience for the end user like open source start-ups
• Want to increase the opportunities for up-sell or cross-sell.

5: Systems Integrators

Systems integrator build computing systems by combining hardware, software, networking and storage products from multiple vendors. We help build very complex, multi-vendor solutions for clients

Key benefit: Systems integrators can help you break into the lucrative mid-size to enterprise market looking for refreshing their technology stack.

Ideal for companies that:

• Want to get their solutions in the hands of high-profile, blue-chip enterprises.
• Have a solution that’s superior to a legacy product that the integrator is currently using.
• Are ready to provide their solution on the scale required to service a massive market.
• Offer a solution that requires additional services like migration etc.

6:  White label partners

As White label partner, we embed your solution into our own and sell it to end users under our own brand.

Key benefit:: Allowing products to be “white-labeled” by other brands can be a powerful way to increase sales for companies with limited cost of sales that are focused on growth.

Ideal for companies that:

• Are looking for a relatively quick and easy way to boost sales.
• Are prioritising sales growth over brand recognition.
• Don’t currently have the internal bandwidth to offer managed services to end users.

Here’s the bottom line.

Teaming up with us as partners can be one of the surest ways to accelerate company growth. If you’re ready to explore different routes to market, there is a wide spectrum of partner types to explore.  Many of these relationships will change, evolve and deepen over time, which is when we will deliver the greatest value to your company.

If you are just beginning to utilise a channel, do not try to turn up all the different routes to market. Spend the time and align with us as partner that best complements your technology and will help your business scale.

Don’t boil the ocean – focus!